Yes, the BBC Sound Of 2010 poll longlist is upon us, inevitably kicking off heated debate about the pros and cons of this annual exercise until the eventual winner is revealed on 8th January 2010. At which time there'll be some more heated debate. Probably.
Last year, Little Boots won. Here are this year's chosen ones:
Daisy Dares You, Delphic (pictured), Devlin, The Drums, Everything Everything, Giggs, Gold Panda, Ellie Goulding, Hurts, Joy Orbison, Marina & The Diamonds, Owl City, Rox, Stornoway and Two Door Cinema Club.
Or check out some nominee vids for your delectation:
Marina & The Diamonds | Hollywood
HURTS | Wonderful Life